About TelcoPACIFIC

What is TelcoPACIFIC?

• TelcoPACIFIC is an exciting new product that gives all key stakeholders in the telecommunications industry in the Pacific Islands access to high quality market research information.
• TelcoPACIFIC is a syndicated survey, so this means the cost is shared amongst the subscribers, who get information at a fraction of the cost of an ad hoc survey.
• TelcoPACIFIC will be comprised of basic, fundamental data on consumer behaviour and perceptions that all stakeholders will find useful to improve decision-making.
• TelcoPACIFIC can also be customised to the needs of individual clients through the purchase of additional confidential questions asked of any special target market of interest.

The Philosophy of TelcoPACIFIC
TelcoPACIFIC is based on a simple philosophy; that many clients want access to fundamental category data on consumer behaviour and perceptions in the telecommunications industry in the Pacific.

Fundamental consumer data takes the guesswork out of the market so you can then get on with your core business of developing, marketing, supplying, regulating or monitoring the telecommunications industry.

When and Who is TelcoPACIFIC?

• TelcoPACIFIC is planned as an annual survey, enabling the tracking of key trends year on year.
• TelcoPACIFIC will be conducted, processed and reported on in a timely manner… current, fresh, relevant data facilitates current, fresh, relevant decision-making.
• TelcoPACIFIC will draw large, robust samples using tested and reliable sampling methods. The sample will be big enough to provide information on all key segments of consumers.
• TelcoPACIFIC will cover at least 6 Pacific Island countries concurrently, effectively spreading the establishment and project management costs across a broader base. This makes high quality data available at a reasonable fee, where individual stand alone country studies might be cost-prohibitive.

Why Do I Need TelcoPACIFIC?

• TelcoPACIFIC is a must for the executive kitbag, giving the consumer a voice and providing an opportunity to put consumer behaviour and perceptions at the core of your planning.
• TelcoPACIFIC will help you to make better decisions on product development, strategic planning and marketing communications.
• TelcoPACIFIC will enable you to stay competitive in a market that is becoming increasingly sophisticated and cluttered.

The Questions TelcoPACIFIC Addresses

The Consumer
The consumer and the non-consumer – what does the market look like in terms of socio-demographic segments?
Where is growth coming from?
Who is using what, when are they using it and what are they using it for?
Who are the heavy users?
How much is spent?
Where is consumption going up and down?

Industry Size and Shape

Landline Mobile Internet VoIP

Awareness of and access to technologies? Source(s) of information about technologies? Incidence of each technology? Frequency of usage of each technology? Drivers for usage of each technology? Amount spent by technology (time and dollars)? Entry triggers at a technology level? Key factors in choosing providers? Barriers to entry for non-users? Likelihood to consider entry in future?

How do these measures vary by key demographic and socio-economic segments?

Calls and Handsets
Local Calls
Inter-regional calls
International calls
Mobile calls
SMS
MMS

User profiles of...

• Call types - Who? How much? How often? From what type of phone/s?
• Service providers?
• Multiple handsets? Multiple providers? Why?
• Pre-pay or post-pay?
• How much churn? Why?
• How long in the market?

Who has what mobile features? Who uses them?

Internet
Who provides the service?
What type of connection?
Pre-pay or post-pay?
Mainly personal or business?
How often and for how long?
Where is it used?
What for?
Favourite sites?

Who uses what?
How recently?
How much?

VoIP
Who is using VoIP?
What hardware / software?
Just voice, or video too?
For business or personal use?
How recently?
How much?
Internet only, or gateway to PSTN?

Survey Details

Regional Coverage

• Papua New Guinea - 1000 interviews
  Port Moresby, Lae, Mt Hagen
• Solomon Islands - 500 interviews
  Honiara
• Vanuatu - 500 interviews
  Port Vila
• Tonga - 500 interviews
  Nuku'alofa
• Samoa - 500 interviews
  Apia
• Fiji - 1000 interviews
  Greater Suva, Western division - Nadi, Lautoka, Ba

Sample
Representative sample of urban population aged 14+ years
Face-to-face personal interviews conducted by Tebbutt Research regional field force